Eco Feature - Bayou with Love
As part of our Eco Feature series, we're celebrating individuals and companies who are striving to make the world a better place. By reworking the current system to incorporate a zero-waste policy, these few special companies are really doing something. It's more than just talk!
Today's Eco Feature - Bayou with Love
THE CIRCULAR COLLECTION + THE ONE EARTH COLLECTION
BaYou with Love and Dell collaborated once again to create a second 14-18 karat gold jewelry collection. Both collections were designed by Nikki Reed and made in Los Angeles from gold responsibly extracted from used technology recovered from Dell’s US recycling programs. It reflects a beautiful world in which we continuously reuse resources and strive for zero waste.
OVER A YEAR AGO
Dell approached Nikki with the idea of making something beautiful from e-waste. Many people don’t realize that only around 12.5% of electronics are responsibly recycled globally. In phones alone Americans throw away more than $60 million in gold and/or silver every year.
Dell gadgets contain so many valuable resources that can be recycled and upcycled, and Dell and their partners have a process for extracting gold from old computer motherboards that is 99% more environmentally friendly than extracting gold from the earth. Not to mention the ethical benefits by avoiding the harsh labor conditions where gold is so often mined.
We all should be thinking “circular” in our approach to design. One industry’s “trash” can be another’s treasure, and with Dell, we’re proving that. Do your part and recycle your electronics responsibly.
Learn more about Dell’s recycling programs and circular gold supply chain at dell.com/gold.